We are thrilled to announce that Case Manager is actively integrating RCS communication into our core messaging applications. Rich Communication Services (RCS) is poised to transform the way we connect and interact. As a more advanced version of SMS, RCS offers a richer, more interactive messaging experience. Let's explore what RCS is and why it's gaining significant momentum.

What is RCS?

RCS is a next-generation messaging standard that provides enhanced features beyond traditional SMS. It allows for the exchange of multimedia content, group chats, typing indicators, read receipts, and more. Essentially, RCS bridges the gap between SMS and messaging apps like WhatsApp and iMessage, offering a more engaging experience within the native messaging app on your phone.

Key Features of RCS:

• Multimedia Messaging: Share high-quality images, videos, and GIFs seamlessly.
• Group Chatting: Engage in dynamic group conversations with multiple participants.
• Typing Indicators: See when others are typing, improving real-time communication.
• Read Receipts: Confirm when your messages have been read.
• Reactions: Express emotions with various reactions, similar to social media platforms.

Benefits of RCS

• Enhanced User Experience: RCS offers a more engaging and interactive messaging experience.
• Increased Engagement: The richer features of RCS can lead to higher levels of user engagement and interaction.
• Improved Business Communication: Businesses can leverage RCS for more effective customer interactions, such as providing real-time order updates, interactive customer support, and engaging marketing campaigns.

The Path to RCS Adoption

While RCS holds immense potential, there have been significant hurdles to overcome. One major challenge was getting all carriers on board. This was challenging because traditional SMS has always been a lucrative revenue stream for carriers. In 2018, global SMS revenue was estimated to be around $96 billion. However, this revenue was declining due to the popularity of messaging apps like WhatsApp and iMessage.

Google played a pivotal role in driving RCS adoption, particularly in the US. They began adding RCS support to Google Messages in 2018 and launched their own RCS backend service called Jibe.

• In 2021, AT&T and T-Mobile partnered with Google to use Jibe for their RCS services.
• In 2023, Verizon also joined, bringing all major US carriers on board with RCS through Google Jibe.
• Apple's Announcement (2023): In a major development, Apple announced in late 2023 that it would adopt the RCS standard, further solidifying its future.

While the technical development of RCS began over a decade ago, widespread carrier adoption has primarily occurred in the last few years, fueled by Google's efforts and Apple's recent announcement.

2024: The Year RCS Went Mainstream

• In September 2024, Apple released RCS interoperability as part of iOS 18. Almost magically, every iPhone that upgraded to iOS 18 could communicate with Android and other RCS-compatible devices over RCS. (iPhone-to-iPhone communication still uses iMessage.)
• Twilio and Infobip, two of the world's largest messaging communication providers, also began rolling out their RCS services in 2024.

Conclusion

RCS messaging is poised to revolutionize global communication, and Case Manager is excited to be at the forefront of this change. We're committed to providing our clients with the latest and most effective communication solutions, and RCS is a key part of that strategy.